Thursday, May 19, 2011

SMASH : Surfers Studio With Mark Kelly

SMASH presents The Surfers Studio: An evening with Mark Kelly, Global Surf Industries Managing Director, Friday, May 20th 8PM at the famous Tribeca Grand Hotel’s Grand Screening Room.

Mark Kelly has helped revolutionize how surfboards are built and sold. After decades of a cottage industry-style operations, Mark Kelly saw a different way of supplying surfboards to the international surfing market in 2002. Kel’s passion for surfing led him to create Global Surf Industries, which is now the world’s largest distributor of surfboards. Today, GSI has a portfolio of 13 brands, each catering to a particular type of surfer with a specific level of surfing ability and sells boards in 57 countries around the world. Based in Manly on the Northern Beaches of Sydney in Australia, Kel spends 15 – 25 weeks a year traveling the world surfing and doing business.

Mark Kelly’s production method is considered controversial by some and applauded by others. In the second session in a series on the topic of surfboard design and production The Surfers Studio aims to have a smart and informing discussion about where the surfboard business has been and where it’s going.

The Surfers Studio: An Evening with Mark Kelly will take place at The Grand Screen at the Tribeca Grand Hotel. 2 Avenue of the Americas, New York, NY 10013
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